Learn how to quickly start and grow your health practitioner business online with my 15 best tips.

My Hottest Tips and guide to Quickly Starting and Growing Your Health Practitioner Business Online [updated 20214] 🔥📈

I share some of my personal experiences with running a health practitioner business online and give you LOADS of practical tips on software, systems and processes. These are essential for moving (or growing) your dietetics, nutrition, health coaching, or naturopathy business online.

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Traditionally, many of the health practitioners that are in my network have struggled with technology. They honestly just want to “help people” and the technology feels like it gets in the way of that.

While I love myself a paper diary and old school stationary. I’ve also found that technology is an amazing way to reach a wider audience, faster, and can multiply the effects of your impact in this world and to ultimately be of service in the way I know you deeply desire.

So I’ve written this article with a variety of practitioners in mind, from those just starting out on their own, to those who’ve been practising for years but haven’t “cracked” the online business model yet.

I’ve added some thoughts and opinions relating to business strategy, like market positioning, choosing niches, and alternate income strategies, but the main focus of this article is helping you focus on ways to achieve certain tasks and, over time, remove you from many “manual” business processes.

Some of the advice and software recommendations are focussed more on the Australian market (since that’s where most of my audience is based), but you’ll easily be able to find equivalent platforms for your country! Learning how to setup and master each platform is beyond the scope of this article (but a new course is in the works…).

Your budget and the finances you have available to invest in starting your business will also influence which recommendations to take on. I have tried to provide a “bootstrap” option and “premium” option wherever possible. Generally, the difference will be how quickly you can move forward.


This article has been a long time in the making!

After running my practice for almost 10 years, and having been 100% online since 2015, I’ve learned a thing or two about what it takes to run a successful health practitioner business online.

This guide is intended to help you start consulting online and get the fundamentals in place.

Regardless of whether you’re a dietitian, nutritionist, health coach, naturopath, or any other “praccie” that doesn’t require you to be directly hands-on with patients, I guarantee you will find a way to improve your business here!

With the effects of COVID-19 forcing many practitioners out of their clinics and into online consulting, the sooner you start this process the better.

It doesn’t mean you have to give up face-to-face consultations either; it’s simply another way of connecting with people who need your expert help!

I will say upfront that if you’re someone who struggles with technology and don’t have someone to help you navigate this, I do not recommend that you move your business 100% online. The technical challenges for sustaining and scaling this kind of business model are just too much unless you’re willing to train yourself or can afford to employ a developer to work with you ongoing.

If you CAN afford this then I’ve given guidance in the “Outsourcing & Hiring” section below on where to find good help. Otherwise, you would be better off going with a blended approach of face-to-face consults while building your presence online slowly over time.

Natalie K. Douglas - Running my Health Practitioner Business Online
Brittany, Queen B, and Taylor keeping me company


When I made the decision to move my health practitioner business online, the main advantages were clear:

  • No office space. Without the overheads of renting an office space (or giving up 40-60% revenue to a clinic owner) I could allocate more resources into growth strategies, like hiring, advertising and getting a business coach, as well as continued investment in professional development to sharpen my clinical skills (and well, lets be honest, we are all often a little bit addicted to learning more, right?)
  • Clients found it convenient. Moving online eliminated all the hassles of getting dressed up, travel, traffic, parking, transporting children, and sitting in waiting rooms. Lots of time saved!
  • Location independent. No longer was I tied to seeing clients within a limited area. I could help people from all over the world who felt aligned with my approach. It also meant I could travel more and still keep the business running.
  • Automation and “always on” communication. The beauty of using tech tools and software is that it works 24 hours a day, 365 days a year! That meant putting my ideas into programs, products and articles (like this) could be done once and made available to the world forever.
  • More time freedom and flexibility. I instantly cut my commute and had more time available at the start and end of the days.

NOTE: When I first began writing this article the full effects of COVID-19 were creating huge shifts in the way businesses operate and how humans interact. Though things may have returned to a sense of “normal”, it’s clear that having the ability to work 100% remotely is a skill to be mastered as the benefits are immense!

Natalie K. Douglas - The Benefits of Running my Health Practitioner Business Online
Who da boss now girlfriend?!


While the benefits are enormous, I’m not going to pretend like moving online makes the process of growing your business easier (just different).

It comes with a whole other range of challenges, like:

  • No office space. Working from home, out of cafes, libraries or park benches can be wonderful, but there are times when I miss the consistency of a dedicated workspace. I have converted part of my home into a little office just for this purpose (tax-deductible rent)!
  • Less human contact. There are many times I would love to reach out and give my clients a good old fashioned hug! I make up for this with my family and friends :). I also have had to get creative with physical assessments. Yes, it is still possible.
  • You need the internet. If you don’t have access to the internet (at the clients end too), it becomes very limiting. Phone consults just don’t work as well as being able to see your client!
  • Software, software, software. The number of platforms you need to make your online business really flow is crazy! There’s a LOT of time spent researching, trying things out, balancing costs, and making different platforms talk to each other. The good news is that once it’s set up properly, things can and do mostly run super smoothly.
Website broken (again)...send coffee...


When you break it all down, there are only a few essential elements required to start a health practitioner business online:

  • Communication tools. A phone, laptop, email address, and internet connection are the bare essentials
  • Managing bookings. An online calendar will make your life WAY easier (trust me)
  • Storing confidential client files. For privacy, security and compliance you can’t skip this!
  • Taking payments. You’ll need a bank account, and ideally a credit/debit card payment processor

As you read through the following, it may be tempting to feel overwhelmed by the detail or learning new ways of doing things!

So I really encourage you to take it one step at a time and recognize that if others can do it, so can you. I can promise you I was not naturally gifted at any of this. I just had a willingness to get uncomfortable, be a beginner, ask for help and invest in resources I needed to make it happen.

Food is essential for keeping you energized to run my Health Practitioner Business Online
Did I mention food? Food is essential!


This section really focuses on getting the “foundations” to your business established. 

If you get these right at the start, you will rarely need to think about changing them later on.

Instead, you’ll be able to add more services to your business faster, and focus on developing systems that make your life easier!

So avoid the temptation to skip ahead and avoid these steps. As they say, “you can’t shortcut the shortcut“.

I can also guarantee that business is going to stretch and grow you so painfully that you will want to give up at times. This is what it takes to succeed in running a health practitioner business online (or any other business).

Often it will feel messy, ambiguous, unrewarding for the amount of effort you put in, and downright frustrating. Really selling it aren’t I!

The key is to recognize that this journey is a marathon, not a sprint. So be patient and kind with yourself as you face up to doing things you don’t like and trying things that you’ve never done before.

You’re going to be rapidly developing your professional learning and abilities too, and over the long-term you will become an incredibly versatile and skilled practitioner! One of the greatest gifts of running a business has been how much it has grown me on a personal level too.

Focus on one thing at a time when setting up your Health Practitioner Business Online
Don't try to do everything at once! Focus your energy on one important task at a time.
Starting your Health Practitioner Business Online is guaranteed to be an emotional rollercoaster
Starting your health practitioner business online is guaranteed to be an emotional rollercoaster. Hang on for the ride!


To get started we need to tackle the most exciting, interesting content first…taxes! 🙄 Jokes aside, it’s REALLY important that you separate your personal and business finances before anything else (all the accountants and bookkeepers are nodding their heads right now).

There is a good reason for this.

Over time, the number of business-related transactions you make will grow into the tens of thousands. If you set up your structure and bookkeeping correctly at the beginning, come tax time you’ll save a lot of time, stress, frustration and missed tax deductions (“show me the money!”).

So consider these steps if you’re just starting out:

  • Business Name. The 3 best tips I can give you are to: 1) make it short, 2) make it unique, and 3) make it match your online “domain name” (like YOURNAME.com). You can check domain name availability and pricing on GoDaddy (but DON’T buy it yet, we’ll cover that in the next step). The more unique your name is the better (within reason), because you’ll quickly rank higher in Google’s results for that keyword. I’ve gone with a personal branding strategy for my business, but because there was already another Natalie Douglas on Google, I added the “K.” initial of my middle name.
  • Business Registration. Registering as a sole trader OR as a proprietary limited company (there are other models but these are the 2 most popular). The first is YOU as the business, the second is the COMPANY as the business (like a legal “person” that exists only on paper). If this is your first business, it’s far easier and quicker to start out as a sole trader and setup a company later (that’s been my approach). Your time will be better spent getting the rest of your business up and running than trying to wrap your head around all the legal responsibilities of being a company director! 
  • Business Bank Account. Once your business is registered (you’ll now have an ABN or ACN, plus a tax file number), you’ll be able to open a standalone bank account for the business with a debit card attached. Look for a zero-dollar monthly fee account with a great online provider.
  • Bookkeeping Software. This is where the rubber hits the road! Xero is what I use and recommend, and it’s truly excellent. It has a flexible pricing structure that scales as your business grows, and allows for you to send invoices and quotes, plus manage payroll to one person (yourself). You’ll need an accountant to setup the platform for you and link it with your new bank account. The real beauty of Xero is in setting “bank rules”, which means you can classify ongoing transactions with 1-click. Honestly, give it a try. You will regret ever having used spreadsheets to track costs…
I hate taxes...but if I can work it out then so can you!
Xero provides beautiful accounting solutions for seamlessly running your Health Practitioner Business Online
Xero will make you feel very smart and on top of your finances when tax time comes around. It integrates with bank accounts and payment processor (like Square, Stripe, and PayPal) and automatically captures all GST details.

2. Cloud-Based Office

As the article name suggests, you’re going to be running everything online!

To do that you’re going to need an email address and all the “virtual office” software needed to keep patient notes etc.

Domain Name

As mentioned previously, this is the foundation of where all your online “assets” (like your website etc.) will be linked to. Having our own domain name means you own this internet location for as long as you pay for it. It’s like a piece of virtual land where you’ll build everything else on top of. A “dot com” (.com) is the most recognizable, but not essential. A “dot com dot au” (.com.au) or “dot co dot nz” (.co.nz) are available to businesses registered in Australia or New Zealand respectively. Choose a short, clear, and relevant domain name for your business. 

Virtual “Cloud” Office

Google Workspace (formerly known as “G Suite”). This is honestly one of the best things ever invented and ticks every box needed for managing a health practitioner business online. With one platform you get online access to all of the following via ONE login:

  • Gmail (email). This is the exact same interface as the regular Gmail, except it will be branded with your business e.g. [email protected]
  • Google Drive. Think of an online hard drive (like a USB stick)
  • Google Docs. Think, word processing
  • Google Sheets. Think, spreadsheets
  • Google Forms. Think…well, you get it
  • Google My Business. Essential for getting Google Reviews and also a Google Map listing
  • Google Analytics. Used to measure your website traffic and see which pages people visit
  • Google Search Console. This is a bit techie but it tells you whether your website is properly connected to Google Search and people can find you
  • Google Ads. Essential for increasing your exposure quickly!
  • YouTube. Yes, if you didn’t know by now, Google owns YouTube. It’s the second largest search platform in the world (behind Google itself), so you’re going to want to be found here sooner or later!
  • Google Admin. This allows you to add more users to your account over time (like Virtual Assistants)
  • And a whole lot more…

You can also SHARE all of your files with others, either just to “view” or even to “edit” (if they have a Google account). This is so handy when working with others and wanting to send things quickly (without attaching files to emails etc.)

HERE’S THE BEST PART. It’s totally online (“in the cloud”), meaning you don’t save or store anything on your computer and you can access it from any device. After having 2 Macbook laptops totally die on me this year (one from a saucepan of boiling water, one for no reason), I was up and running again in 24hrs on a new computer without any lost work.

Get a 14-day free trial and 10% OFF 💰 your first year of Google Workspace by using the following codes when you setup your account billing:

  • TAWUA6CVXXRTKV6 (Starter Plan, which I use)
  • PC79X3LTRAVND7W (Standard Plan)
A good domain name is the foundation of any Health Practitioner Business Online
A good domain name is the foundation of any online health practitioner business online
Natalie K. Douglas recommends drinking Tea when things get overwhelming running your health practitioner business online
This is me drinking tea (ignore the chocolate). Tea has nothing to do with the internet. Tea is a welcome distraction from business tasks that I dislike!
Google Workspace (formerly Google G Suite) is an essential suite of cloud-based office tools needed for any Health Practitioner Business Online
Google Workspace (formerly Google G Suite) is an essential suite of "virtual" office tools needed for any health practitioner business online

3. Sales & Consultations

I haven’t spoken with many practitioners who feel confident with selling their services, valuing their worth, and running consults when starting out.

Welcome to the club!

For most praccies, selling is the thing that feels “icky” and they avoid, often because of their own relationship with money, a lack of self-worth or confidence, or previous bad experiences with health professionals who didn’t deliver value for money.

The harsh reality is that money is an essential part of sustaining and growing your health practitioner business online. As many coaches will tell you, “without sales, business fails!”

So here are my top recommendations for getting going quickly:

  • Start out by charging a price that is at the very upper end of your “comfort range”, then raise your prices over time as your confidence grows. I started out by selling consults for $90/hr. Make sure you write this down (to avoid making it up on the spot) and don’t sway from this with discounts (though 10-15% for family and friends is reasonable). It’s even easier when you can take pre-payments for consults and never feel like you need to “close” a sale
  • You can always offer new clients a free 15min connection call  just to see if you’re a good fit and to be sure you can help them. DON’T let this turn into a consult (seriously, no advice-giving!). I personally have used Calendly for booking these types of calls. It’s been one of the simplest, most effective tools I’ve ever used. If you upgrade to the premium version you can also attach payment processor and receive upfront payments for bookings.
  • For running consultations, I haven’t found anything better than Zoom. It’s simple, reliable, easy for both parties to install, and has a whole host of add-on features as your online health practitioner business grows (like running webinars).
Sales and consultations are the bread and butter of every Health Practitioner Business Online
Sales and consultations are the "bread and butter" of every health practitioner business. Once you value your worth and feel comfortable with running consults then you'll be unstoppable.
Calendly and Zoom are handy software toools for scheduling and running consultations online
Calendly and Zoom are handy software toools for scheduling and running consultations online. Calendly integrates directly with your online calendar and availability, and Zoom lets you run face-to-face video calls.

4. clinic management

Behind the scenes of every health practitioner business, whether it’s online, in-clinic or “blended”, there is some kind of Clinic Management software at work.

This is essential for managing appointment calendars (potentially for multiple praccies), invoicing, sending/receiving patient notes securely, and tracking your inventory (whether it’s supplements, liquid herbs, or physio supplies).

The challenge is in finding the right one for you. There are more and more becoming available over time, and it’s hard to know what to look for.

The key criteria I used to make this decision included:

  • Could I provide an online booking calendar where clients could schedule appointments without having to contact me for availiability?
  • Could I take payments online, and offer packages and discount coupon codes?
  • Would it store all patient notes and files securely?
  • Did it connect with my bookkeeping software (in this case, Xero)?
  • Did it integrate (2-ways) with my other online calendars (in this case, Google Calendar)?
  • Would it connect with my email marketing CRM (previously Mailchimp, and soon-to-be ActiveCampaign)?
  • Would it scale well with more patients or practitioners?

For the Australian market there were 2 clear frontrunners; SimpleClinic & Cliniko. I’ve actively used both and SimpleClinic was the clear winner.

Though not as slick or marketed as well as Cliniko, SimpleClinic has SO much more functionality for naturopaths, nutritionists, and dietitians. It’s built by naturopaths, for naturopaths, and includes integrations with:

  • Square (for both online and offline transactions), Stripe, and EziDebit for payments (one-off and recurring)
  • Zoom for telehealth calls
  • Google Calendar, iCal, or Microsoft 365 for online bookings
  • Vitae Mosaic, Ariya Health, Metagenics, and other suppliers of liquid herbs, supplements, functional medicine, pathology, and naturopathic yoga

The support team (Eric and Marianne) are also EXTREMELY helpful and responsive to change requests, the pricing was flexible based on patient numbers, and they have tailored their system to include options for praccies who are 100% online.

They also have an active and supportive Facebook Group where you can get all your questions answered!

If you’re a physiotherapist, chiropractor, osteopath, or other allied health professional doing “body work”, you may find Cliniko more suited to you.

Give SimpleClinic or Cliniko a try today.

[NOTE – if you’re looking for a SimpleClinic Coupon Code to get $100 OFF your subscription then just enter the promo code SC100OFF when you first sign up!]

SimpleClinic is the Clinic Management Software built by naturopaths for naturopaths. From experience I can say this is the best platform available in Australia by a long shot!
Cliniko is a robust practice management platform that is suited for Allied Health Practitioners across many different fields.
Cliniko is a robust practice management platform that is suited for Allied Health Practitioners across many different fields and specialties.
ActiveCampaign is the best CRM (Customer Relationship Management) tool available for general business. It also has the ability for complete automation of your email marketing

5. taking payments

If you followed through with my recommendations in Section 1, you’ll already have your business bank account setup and ready to go.

Obviously, you can start taking client payments via Direct Debit straight away. There’s nothing wrong with this method when you’re first starting out and only have a few clients.

Invoices are essential documents for tax purposes and can be created and sent manually via SimpleClinic, Cliniko, Xero, or even as a simple PDF.

The downsides are that it’s very time-consuming, you have to manually monitor your bank account to check that payment has been made, and client’s who don’t pay upfront are more likely to be “no shows” for appointments!

The only advantage is the small saving made on the transaction fee (typically 1.15-2.9%), and very quickly you’ll realize this is WELL worth the time saved.

Spending that time on improving your marketing, branding, connecting with new clients, or getting better results for existing clients (and therefore referrals) will all pay off far more in the long run. I see too many praccies make this mistake!

So the next step is to hook up your Clinic Management software to a payment processor, which is most likely to be one of the following:

  • Stripe. Stripe is simply the best in terms of security and functionality. It’s not often you can access the same level of software used by companies like Google, Amazon and Shopify. It takes a little getting used to the dashboard, but you can generally find everything you need where you would expect it. You never need to see or handle your clients’ credit card details, and the platform can process different kinds of payment types, like one-off, part-payments or recurring subscriptions.
  • Square. I have used Square briefly and loved the setup experience and how easy it was to connect everything. Definitely the most user-friendly platform. They also offer portable “hardware” for taking in-person card payments (like at an event you might run), or even running a full cash register and Point of Sale system. Simple, easy, flexible, and affordable! Between Stripe and Square it’s unlikely you’ll need anything else.
  • PayPal. I will mention PayPal here because it’s a big name. As a consumer, I like how PayPal works, but as a business, I found the experience to be mixed. On the plus side, it’s widely accepted and used on many websites and has a suite of business tools, like invoicing and custom recurring debit plans that you can setup. But I’ve had multiple occasions where clients have purchased programs via PayPal, only to take the content and process their own refund. Not cool 😢I’ve stopped using it for this reason, but it can work fine for things like invoicing one-off payments or making payments to other businesses.
  • Ezidebit. This is another common platform for online businesses in Australia that need to process recurring direct debits. I looked at this and for me the cons FAR outweighed the pros. There’s a LOT of additional charges, fees, and contractual obligations compared to other solutions out there. It may be what you’re after but in my opinion, there are better options (for both you and your customers).
  • EFTPOS. A lot of traditional banks offer the use of EFTPOS machines to handle in-person payments. The rates and rental fees are generally lower than for a system like Square, but they don’t have anywhere near the flexibility or portability. It’s also another system to manage, which means more complexity and less time for the truly important things.

Are you beginning to pick up on the fact that time is your most valuable currency as business owner?!

Natalie K. Douglas can teach you how to make your first sale in your health practitioner business online
Once you make your first sale in your health practitioner business online you'll feel unstoppable. You can do this!
Natalie K. Douglas uses and recommends Stripe and Square for payment processing in your health practitioner business online
I personally use (and recommend) both Stripe and Square for online payment processing. They are simple, secure, and safe.
Natalie K. Douglas recommends the Square mobile car reader for taking in-person payments
Square offers a range of in-person payment capture solutions, like the mobile card reader featured above. This is perfect for taking credit/debit card payments at events or in your clinic.
Natalie K. Douglas has used PayPal and EziDebit for payment processing in her health practitioner business online
PayPal and Ezidebit are alternative online payment processors that may be the right solutions for you.

developing your presence

It’s time for a pat on the back! Well done for getting this far 💃🏽

We now have all the fundamentals in place for running your health practitioner business online.

Your business is registered and set up, you’re keeping the tax man happy, your domain and email are sorted out, your consulting treatment notes are in order, and the money is starting to come in.

Now it’s time to start finding more clients!

There are some simple but essential steps we can take to do this, like:

  • Making sure you appear when you type your name into Google
  • Building your subject matter authority and audience
  • Finding a niche and creating a vibe
  • Featuring customer testimonials (within the guidelines of what is allowed based on your professional associations or governing bodies)
  • Building a new and repeat customer database
  • Broadcasting your message out into the world

But don’t stress! I’ve got you covered with my tips below 👇🏽

Natalie K. Douglas smiling while carrying a bag of green vegetables and wearing a Boho outfit with glasses
You'll be cheering once you've got all the fundamentals in place for your business! Keep smiling, don't stress, and look after your health along the way 🥬🥕🍅

6. SEO & social media

These are both HUGE topics so I will give you some “easy wins”.

SEO stands for Search Engine Optimization, which is the way that websites try to rank at the top of Google’s results for different search terms (keywords). It’s one of the main reasons people blog about certain topics, since it drives more traffic to their website.

More traffic = more sales.

The most important keyword to your business is YOUR name and your business name. The best way to guarantee that you’ll appear in search results for your name is to setup a Google My Business account. You can do this through your Google Workspace account that we setup earlier.

This lists your business name, location, contact details, public reviews, photos and so much more! It’s often the very first impression customers will have of your business.

It also ties any physical location you use for your health practitioner business, like a clinic or storefront, to a virtual location on Google Maps (so you’ll appear in “…near me” searches). Pretty cool!

Next up, social media.

The vast majority of your clients are going to come through personal relationships and word-of-mouth referrals. That’s just how business works!

So you’ll need a way for people to connect with you personally and get a feel for who you are before they ever reach out for help. That’s where social media comes in, since your friends, family, and existing network will be your first point of referrals.

In my opinion, all that you need to start with is either a Facebook page or an Instagram account. Choose the platform you enjoy being on most.

Eventually, you’ll want BOTH a Facebook business page and an Instagram business account that are linked together. This allows you to cross-post content on both platforms and reach the widest audience possible. You will also want the ability to advertise on both these platforms in the future, hence why I’m planting this idea with you now!

Your Facebook business page also has many of the essential functions of a website, so don’t overlook how powerful this can be as a communication tool.

By FAR my favourite tool for social media is Planoly and Buffer, followed closely by Linktree. The combination of these 2 platforms supercharge Instagram into a powerful sales platform (without even needing a website). I’ve tried many other services like Later, Link In Bio, Schedugram, Sprout Social and Hootsuite…but the above 2 are all you need to get results FAST.

In my opinion, Planoly and Linktree together are a winning combination for any online business 👌🏽🏆 Both are free to begin with and allow you to direct people to all your various online links without needing a website

Natalie K. Douglas uses and recommends Google My Business to run your Health Practitioner Business Online
Creating your Google My Business account is the easiest way to make a good first impression with potential new clients. If you have a physical clinic location then this is the way to get your business onto Google Maps.
Natalie K. Douglas uses and recommends Planoly for managing your social media content as you promote your Health Practitioner Business Online
Planoly is a simple, fun, powerful way to schedule, promote, and manage your content on social media. It connects with Instagram, Facebook, Twitter and Pinterest. The best part - it's free to join and use!
Natalie K. Douglas recommends Linktree for helping promote your best content on social mediamanaging your social media content
Linktree is like an easy, pretty, 1-page website where you can direct people to other links and platforms (like a consult booking page).

7. visual marketing

By now you’re probably thinking, “she hasn’t even mentioned getting a logo or branding…what gives?!

Deliberately, I’ve focussed on the things that will make the biggest difference in starting your health practitioner business online QUICKLY!

That means setting up the systems that will let you see clients, begin to charge money and handle the business admin easier.

I’ve seen far too many praccies spend months working on logo designs, fancy designs and cute branding without making a single cent…mostly because they were focussed on avoiding the discomfort of selling (go back and read section 3or dealing with “techie” stuff . Sound familiar?

Even so, a little bit of creative love, colour and unique character can set you apart from the crowd. More than anything though, what will help you stand out from all the other general practitioners in your field is getting clear (and focussed) on the types of clients you serve and the specific problems you can solve for them.

So you want your logo to be clear, convey your business name (or your name), and the key clients you work with. If you’re not at the point of honing in on a particular market niche then at least convey your qualification and a natural aspect of your personality, e.g. “The Happy Naturopath”, or “The  Smiling Dietitian”, or “The Flexible Physio”.

My business has already been through 3 logo variations at this point, so keep in mind that what you create now doesn’t need to be your “forever” design. I will say this again- EVERYTHING CAN BE CHANGED LATER! Don’t get too focussed on perfecting your logo when it’s likely your business will morph and grow and you’ll need a new one in 1-3 years time.

There’s SO much more to be said for branding but for the moment I’ll give you some easy ways to make your logo in a single day, either for free or at very low cost:

  • Canva. I lurrvvee Canva and use it for all my design work. It’s simple to work with, has a HUGE number of templates, and eliminates the need to rely on a graphic designer in the early stages of business. Most social media content is “cheap” these days so you need to be able to produce simple, clean designs quickly. They also have a handy logo generator!
  • Wix has a handy logo generator (separate from their websites) that will generate your logo in all kinds of common image dimensions and formats
  • Looka is the best AI-powered logo generator available and it creates great designs quickly. It may not have the pizzazz of a custom logo but you only pay if you love the design and you can have it done in less than 10 minutes if you wanted!
  • IF you want a personalized logo and don’t have a designer contact then I’ve used and recommend 99designs (though this is a premium service)
Canva is a simple and powerful visual marketing design platform that allows you to create marketing materials for your health practitioner business online.
Canva is da bomb! It's so simple and easy to design stuff that your grandma could use it.
Looka is a powerful software tool for creating logos and branding kits with the help of AI-inspired creative design!
Looka is great for AI-powered logo design inspiration and seeing how it looks across a full branding kit.
Still struggling with visual marketing and design? 99designs, powered by Vistaprint, gives you access to thousands of industry-leading designers worldwide.

8. building your "list"

At this point, you now have all the fundamentals of your online health practitioner business in place- go you! 💃

You’re probably seeing a number of regular clients, getting great feedback, and finding new ways to tweak your approach.

However, the challenge all practice owners reach sooner or later is that your pool of clients from family, friends and their connections isn’t enough to really sustain your business growth.

Now is a great time to start thinking about ways to increase your marketing and reach more people, many of who will be complete strangers.

This is where things get trickier as you can no longer rely on a personal connection or introduction, so your “prospects” (a.k.a. future clients) will take longer to be convinced they should work with you.

That’s why I highly recommend building your email list of contacts and prospects as soon as possible.

Followers on social media are great, but algorithms (outside your control) can really affect how many people see your message on platforms like Facebook, Instagram and YouTube. That’s why email marketing is still one of the most powerful communication tools, as it gives you a direct connection with lots of people who you can “broadcast” to instantly and all at once.

I used Mailchimp for a long time to do this but I’ve found there are much simpler and easier platforms, and this is one area you really are better off going with a paid service rather than a freebie.

I believe ActiveCampaign offers the most powerful options, simplest process, and best training around for this purpose.

It also integrates with a huge number of other software services, so you can “send” contacts from other platforms (with consent) across to ActiveCampaign and add these prospects to your email list. It also integrates beautifully with the practice management software, SimpleClinic.

So that’s the technical “backend” side of things covered, but how do you get people onto your list in the first place?

Giving away something free and of high value to your prospects in exchange for their email address is the fastest way to do this. I personally use Typeform for the free Thyroid health quiz on my website, and Kajabi (more on this later) for when I run free webinar masterclasses.

Some other giveaway ideas can include an:

  • Infographic
  • eBook
  • Recorded podcast
  • Email education mini-series

Whatever you choose, it has to be in a format that ensures it gets read, so keep it simple and specific!

It also needs to help build your status as an expert and someone who can solve with a specific health problem, so include offers of further paid support along the way.

ActiveCampaign is simple to use, scales with businesses of any size, and connects with just about any other software platform.
Typeform is a powerful, pretty and easy-to-use platform for creating quizzes that can help build your email list.
Typeform is a beautiful and simple tool to create quizzes and surveys to grow your email list!
Kajabi combines beautifully designed email templates and a powerful email marketing platform to help your grow and communicate with your list of potential customers.
Kajabi is an all-in-one business platform with beautifully designed email templates and powerful email marketing capabilities.

9. emails & automation

  • ActiveCampaign
  • Zapier
  • Inbox vacation auto-reply

10. podcasting & content

  • Libsyn
  • Podcasting mic affiliate link
  • Content hyperloop > 1 episode = video + audio + text
  • Always produce things for a purpose and give people what they want! Use Keywords everywhere to understand search volumes

coming soon

I’m hard at work on the next 2 sections of this article! I’ll be releasing them as follows:

“Developing Your Presence”

  • #9 Setting up email automation so your business runs even while you sleep
  • #10 Podcasting and authentic marketing that builds your loyal following

“Scaling & Freedom”

  • #11 Outsourcing and hiring so you can have a life too
  • #12 Building a website to grow your reach
  • #13 Creating eBooks, courses and finding products to sell
  • #14 Running webinars so you can sell one-to-many
  • #15 Other helpful tools to save you precious time and money!
Natalie K. Douglas smiling while carrying a bag of green vegetables and wearing a Boho outfit with glasses

scaling & freedom

At a certain point, your business will feel like it takes on a life of its own.

New clients will seem to come from all different places; word of mouth, professional referrals, spontaneous emails, and social media enquiries. Exciting times!

This is a great indication that you’re approaching the point where you’re going to need some more help. Your personal time and energy limits will soon become the “bottleneck” and dictate how many clients you can sustain.

11. outsourcing & hiring

  • TEXT

12. building a website

“What!?”, I hear you cry. Yes, for an online business 

  • Delay as long as possible

13. running webinars

  • TEXT

14. ebooks & courses

  • Kajabi
  • Thinkific

15. other helpful tools

  • Otter
  • Rev
  • Google Chrome extensions
  • LinkTree


Well, that took longer than expected!

If you’ve made it this far then well done 👏🏽👏🏽

What should be clear to you is that there is a strategy and system for handling every kind of problem in your business.

It’s a lot of work to get things really “humming”, but if you follow my recommendations you’ll be FAR closer to reaching your goals and succeeding in your health practitioner business online.

“You can do this, you’ve got this!”

Nat x

Choose "progress over perfection" and surprise yourself with how quickly you grow.


Looking for more information on getting started in the health world and starting your health practitioner business online?

Have a listen to this episode of The Holistic Nutritionists Podcast where Kate Callaghan and I discuss our personal journeys and how we came to work in the “health world”.

If you’re a nutrition or naturopathic practitioner and want my support in treating a client or professional mentoring then I also offer a limited number of consultations.

If you’re a nutrition or naturopathic practitioner and want my support in treating a client or professional mentoring then I offer a limited number of consultations.


Natalie K. Douglas | Empowering Women To Wellness

Natalie K. Douglas | Empowering Women To Wellness

Natalie K. Douglas ("Nat") is a Holistic Dietitian and Nutritionist dedicated to Thyroid, gut and hormone healing.

Nat shows stressed, burnt out, overwhelmed women how to value their worth again, change their mindset habits, prioritize healing, and reclaim their vitality. Guaranteed.

Her clients say she’s the right girl to see if you’ve tried the conventional approach and nothing has worked.

Disclosure: The key way I’m able to support YOU is through affiliate relationships with some of the companies mentioned on this page via the links provided. Writing this detailed article and condensing years of “trial and error” into a simple format for you has taken MANY hours of work.

There is ZERO additional cost to you in using these links (often there’s actually a discount to you). There’s also no incentive for me to promote anything that I don’t believe will bring great value to your business (because I don’t earn anything if you don’t use it).

I only ever recommend a product or service that I have used in my business and personally loved. I will never recommend a service or product I don’t believe in.

Thank you for your support 🙏🏽

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